About
17 years of practice. Evolving with purpose.
MagicWorks IT Solutions Pvt. Ltd. is an AI-first digital marketing agency in Pune, India, founded in 2009 and incorporated in 2012 by Swapnil Ughade. Over 17 years, the firm has helped ambitious Indian businesses turn traffic, leads, and operations into predictable revenue across digital marketing, web development, AI consultation, and platform strategy.
What we stand for.
MagicWorks is an AI-first digital marketing agency. We work with ambitious Indian businesses that want predictable revenue from traffic, leads, and operations, not just activity reports.
We are not a campaign factory. We are not a technology vendor. We are a practice: four service pillars, one team, one accountability model, built to compound over time.
The word “purpose” in our tagline is deliberate. Every decision (about which services to offer, which clients to work with, which advice to give) is made against a long-term standard, not a short-term target.
Honest over comfortable
We tell clients what we actually think, including when we are not the right fit. It is a harder sell and a better business.
Compound over campaign
We are not a campaign agency. Every engagement is designed to get better over time, not to reset at renewal.
Specificity over jargon
No vanity metrics, no padded decks. Reports you can actually read. Strategies you can actually explain to your board.
Consultation-only for advisory
Our AI and Platform practices do not bundle advice with implementation. We designed that boundary deliberately to keep the advice honest.
How we got here.
Founded. First client. First lesson in why strategy matters more than tools.
Incorporated as MagicWorks IT Solutions Pvt. Ltd.
Digital marketing becomes the anchor practice. Education sector becomes a priority vertical.
Web development practice formalised. First AI-assisted builds.
AI Consultation launched as a standalone advisory pillar. Manufacturing becomes Priority 1 vertical.
AI-native website stack (Next.js + LLM backend) becomes the default for all new web builds.
Years of practice
Year founded
Service pillars
Headquartered
Led by the founder.
MagicWorks IT Solutions was founded and is led by Swapnil Ughade, who brings 17 years of experience across digital marketing, web development, and AI strategy for ambitious Indian businesses.
The advisory pillars (AI Consultation and Platform Consultation) are founder-led by design. Senior judgment is not delegated to account managers.
The MagicWorks Group
MagicWorks IT Solutions is the parent in a small family of brands, alongside MagicFlow AI, Magic Pipeline, and MagicWorks Host. Each is its own brand with its own product and contract. We will introduce you, but you engage each brand directly.
Meet the group ?Ready to work together?
Or explore what we have built.