In-depth playbooks,
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Execution-ready guides on digital marketing, AI, and platform building. Open articles stay open — we only gate the long-form assets.
The AI Search Visibility Playbook
How to get found and cited inside ChatGPT, Perplexity, and Google AI Overviews. A five-pillar method, a 30/60/90 day plan, and an honest account of what you can and cannot control.
What's inside
- 01Five-pillar AI visibility method
- 02Write content AI engines actually quote
- 03Schema & technical quick-wins
- 0430 / 60 / 90 day action plan
- 05Myths vs what actually works
Plus a one-page checklist you can share with your team.
AI Readiness Playbook for Founders
A practical guide for founders and operations leaders: how to assess AI readiness, which processes to prioritise, and how to run a build-vs-buy decision without the vendor hype.
What's inside
- 01Five-dimension readiness assessment
- 02Where AI pays off first
- 03Honest build vs. buy framework
- 0490-day pilot plan
- 05Myths and a one-page checklist
Plus a one-page checklist you can share with your team.
Platform Strategy Checklist: 22 Decisions Before You Build
The 22 strategy decisions every marketplace or platform founder must make first: business model, network cold start, pricing, build-or-buy, and go-to-market sequencing.
What's inside
- 01Business model and unit economics
- 02Liquidity and cold start plan
- 03Trust, quality and money flow
- 04Product, MVP and go-to-market
- 05Defensibility and DPDP compliance
Plus a one-page checklist you can share with your team.
The AI-Native Website Spec Sheet
What to demand from your next website build: the RFP essentials, the performance bar, conversion must-haves, and which AI features earn their place versus which are hype.
What's inside
- 01Nine-part brief-ready specification
- 02Performance and technical requirements
- 03SEO and AI findability requirements
- 04Conversion must-haves
- 05Ownership, RFP and red flags
Plus a one-page checklist you can share with your team.
The Manufacturer's Growth Playbook
Move from referrals to predictable inbound. The channels that actually work for manufacturers, and an honest view of where AI fits. Built for how technical buyers really buy.
What's inside
- 01From referral-led to a predictable demand engine
- 02The channels that work for technical, long-cycle buyers
- 03Where AI pays off: quoting, enquiries, and knowledge
- 04A 90-day plan to a working demand engine
- 05Myths and vanity metrics to ignore
Plus a one-page checklist you can share with your team.
AI for Professional Services Firms
A partner's guide to confidentiality, process, and ROI. Where AI creates value in a firm, how to handle the risk, and a staged, safe path to adoption. Vendor-neutral.
What's inside
- 01Where AI gives your experts genuine leverage
- 02The confidentiality and risk framework partners need
- 03How to vet a vendor's data handling
- 04A staged path from internal use to client-facing
- 05A 90-day plan to a first safe pilot
Plus a one-page checklist you can share with your team.
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