The AI-Native Website Spec Sheet
Exactly what to demand from your next website build, so it performs, converts, and gets found in search and AI answers. A vendor-neutral spec you can lift straight into your brief.
- A nine-part specification you can drop into a brief or RFP
- The red flags that signal a bad build
- A one-page checklist to judge any proposal
A specification, not a sales pitch.
Nine sections you can lift into a brief, plus red flags, partner questions, and a one-page checklist.
Strategy & outcomes
Brief the site around a goal and the metrics you will judge it by, not a page count.
Performance & foundation
Fast on real Indian mobile networks, secure, and built on clean, crawlable code.
Findability: SEO & AEO
Built to rank in search and to be cited inside AI answers, with the right schema.
Conversion
The CTAs, forms, trust signals, and tracking that turn visits into qualified leads.
AI features that earn their place
How to tell a genuinely useful AI feature from an expensive gimmick.
Ownership, RFP & checklist
What you must own, how handover should work, and a one-page checklist to judge any quote.
Brief a build, and judge the result.
Built to a standard, not a price.
We have spent seventeen years building and growing websites for Indian businesses, and this spec is the same standard we hold our own work to. Use it to brief any team and judge the result honestly, whether or not that team is us.
Who it is for
Founders, marketing heads, and product leaders about to commission a new website or a relaunch, who want to brief a developer well and judge the result with confidence. If you are responsible for the site that represents your business, this is written for you.
Before you download
What is the AI-Native Website Spec Sheet?
A vendor-neutral specification of what a modern business website must do: performance, findability, conversion, AI features, compliance, and ownership. It is organised so you can lift it straight into a brief or RFP, with a one-page checklist.
Is it really free?
Yes. We email you the PDF in exchange for your details, and occasionally share relevant insights. You can unsubscribe anytime.
Do I need a custom site, or is a template fine?
It depends on your goal. A template can be fine for the simplest needs, but a business that must convert and rank usually outgrows one quickly. The spec helps you match the build to the outcome.
Are AI website builders good enough?
For the simplest needs, sometimes. For a site that must convert, rank, and be found in AI answers, they usually fall short on findability, conversion, and ownership. Use the spec to judge any option honestly.
Will MagicWorks contact me?
We will email you the spec sheet and occasionally share relevant insights. No spam, and you can unsubscribe at any time.
Brief your next build with confidence.
Download the spec sheet and demand a website worth having.
Get the spec sheet