Performance Marketing ROI: The MagicWorks Framework

About this whitepaper

Performance marketing in India is full of vanity metrics. This whitepaper delivers the measurement framework MagicWorks uses across client campaigns, covering attribution modelling, CPL and ROAS benchmarks by industry, full-funnel tracking, and a practical audit checklist you can run on your current campaigns today. Built for marketing heads and founders who want to hold their agency accountable.

What you'll learn

• 1CPL and ROAS benchmarks across education, real estate, manufacturing, and professional services
• 2How to build a multi-touch attribution model for Indian buyer journeys
• 3The most common ad-spend leakage points, and how to recover them
• 4Full-funnel measurement: from first click to closed revenue
• 5How to structure a monthly performance review that keeps agencies honest
• 6A 30-point campaign audit checklist you can run independently

Who this is for

• Marketing heads managing agency relationships
• Founders reviewing performance marketing spend
• Growth managers building in-house reporting capability