Pillar 01 · Organic Search
Be found in search, and inside the answer.
Two disciplines, one team. Technical SEO earns you the rank. Answer Engine Optimisation earns you the citation inside ChatGPT, Perplexity, and Google AI Overviews. Both matter; most agencies only do one.
Engagement
Monthly retainer
Disciplines
SEO + AEO
Horizon
6 to 12 months
Best for
All four industries
Two disciplines. One retainer.
Search results and AI answers are converging. You need to be present in both, and the work that earns one usually supports the other.
SEO
Technical and on-page authority.
Site structure, page speed, entity schema, internal linking, and content optimisation so Google understands and trusts your pages enough to rank them.
AEO
Answer-engine visibility.
Structuring your content so AI assistants quote you. Answer-first content, entity consistency, and schema that answer engines can parse and cite cleanly.
What is included
Technical SEO audit and remediation
On-page optimisation and content structure
Entity and schema markup
Answer engine optimisation for AI Overviews, ChatGPT, and Perplexity
Internal linking architecture
Core Web Vitals monitoring
Monthly rank and citation tracking
Common questions
What is AEO?
Answer Engine Optimisation: structuring your content so AI assistants like ChatGPT, Perplexity, and Google AI Overviews surface and cite you. It runs alongside SEO, not instead of it.
How is AEO different from GEO?
On this site, GEO (generative-engine optimisation) is reserved for the Thought Leadership service, which measures citations of founder-attributed content. AEO here covers technical and on-page structuring of your service pages to earn AI citations.
How long until I see results?
Technical fixes can move quickly. Authority and ranking take three to six months to compound. Answer-engine citations typically follow after a site earns consistent organic authority.
Is local search covered here?
Local search and Google Business Profile management lives in our GMB Optimisation service. The two link together but are scoped separately.
Rank in search and get cited in AI answers.
Tell us about your site and your current visibility and we will outline where SEO and AEO would make the biggest difference.
- ✓We respond within one working day
- ✓Both SEO and AEO covered under one retainer
- ✓Transparent attribution, honest reporting