Units in pipeline
Aishwaryam Group
Aishwaryam Group Drives 6,500+ Units Into Pipeline With Dual-Funnel Campaigns
Situation
Aishwaryam Group is a Pune-based residential developer with projects spanning budget and premium segments. To drive enquiries across both tiers simultaneously, the team needed a performance marketing approach that could run distinct buyer journeys in parallel without cannibalising budgets or creating intent confusion between the two audiences.
Intervention
MagicWorks built a dual-funnel campaign architecture — one optimised for budget flat buyers (high intent, shorter cycle, Search-led with Meta retargeting) and one for premium buyers (longer consideration, Display and YouTube alongside Search). Each funnel had its own creative brief, audience segmentation, dedicated landing pages, and attribution model. Google Search and Meta campaigns were coordinated with shared remarketing data to close the loop between discovery and intent.
Result
The campaign drove 6,500+ units into the enquiry pipeline, with cost per lead delivered below industry benchmark throughout the engagement. The dual-funnel architecture prevented audience crossover and kept CPL consistent across both the budget and premium segments.
Units in pipeline
Cost per lead
Funnels run in parallel
Primary market