PROJECT INQUIRIES PER MONTH
Commercial Contractor
Commercial Contractor Generates 13 Project Inquiries Per Month With B2B Digital Credibility Build
Situation
This commercial and industrial contractor had an excellent track record delivering large-scale projects but a digital credibility score of near zero. Procurement managers conducting online due diligence were failing to find the company — it was being eliminated from shortlists before a single conversation took place. All new projects came through tender participation and existing client repeat work. The corporate website was a basic brochure site with no portfolio, no capability statements, no certifications.
Intervention
MagicWorks built the company's B2B digital credibility and lead generation capability simultaneously. The corporate website was rebuilt from the ground up with a professional project portfolio showcase of 20+ featured projects, capability statements, safety records, and ISO certifications. B2B SEO targeted procurement-specific terms including 'EPC contractor Maharashtra' and 'industrial warehouse construction company India'. A professional LinkedIn Company Page was created with regular project updates and InMail campaigns targeting Project Directors and Procurement Managers at target companies. Monthly thought leadership articles by the MD covered construction industry trends and large-scale project delivery.
Result
Within 6 months, the company generates 13 qualified project inquiries per month from inbound digital channels alone — from zero previously. Bid participation increased 25% as the company's improved digital presence allowed them to qualify for RFPs they were previously invisible to.
Project inquiries per month
Bid participation lift
Portfolio projects showcased
Time to results