Qualified RFQs per month
SRJ Steel
SRJ Steel Builds a Full-Funnel Digital Presence From Zero to 110+ RFQs Per Month
Situation
SRJ Steel had grown entirely through dealer relationships and trade fairs, with no independent digital presence beyond a basic website. When key dealer relationships became uncertain, the company needed a predictable digital channel for qualified B2B inbound leads — with zero existing data, audience, or ranking history to build from.
Intervention
MagicWorks built from zero across five channels simultaneously: Google Ads targeting B2B Search queries for procurement and sourcing, SEO to earn Top 10 rankings for core product and industry keywords, Meta Ads for brand awareness among industrial buyers, YouTube for product and capability content, and Google Business Profile to capture local and regional industrial search. Every channel fed into a single attribution model and a unified reporting layer that tracked RFQ volume, not just traffic.
Result
SRJ moved from zero digital inbound to 110+ qualified RFQs per month. The business achieved Top 10 rankings across core keyword categories, a 30% lift in export enquiries, and 25% growth in buyers from regions it had not previously reached through trade channels.
RFQs per month
Keyword rankings
Export inquiry lift
New regional buyers