RFQS PER MONTH
Steel Manufacturer
Steel Manufacturer Generates 110+ RFQs Per Month With B2B SEO and LinkedIn Outreach
Situation
This established steel manufacturer had grown entirely through dealer relationships and trade fairs with no digital presence beyond a basic website. When key dealer relationships became uncertain, the company had no independent ability to attract new industrial buyers digitally. Procurement managers searching for steel suppliers could not find the company anywhere online, and export-quality product existed but had zero digital infrastructure to reach international buyers.
Intervention
MagicWorks built the company's B2B digital presence from ground zero. Individual product pages were created per steel category with full specifications, IS standard references, and application use cases. High-intent Google Search campaigns targeted procurement-specific keywords with the RFQ form as the direct conversion goal. LinkedIn campaigns targeted Purchase Managers, Plant Heads, and Procurement Directors at steel, construction, and infrastructure companies. An automated RFQ qualification workflow triggered immediate acknowledgment and routing to the relevant regional sales contact within 15 minutes. English-language export SEO content captured international procurement searches.
Result
After 6 months, the manufacturer receives 85–110 RFQs per month from domestic and international industrial buyers — from a baseline of zero structured inbound leads. 25% of new leads came from regional buyers outside the existing dealer network, export inquiries grew 30% quarter-over-quarter, and LinkedIn InMail achieved a 28% open rate among decision-makers.
RFQs per month
Export inquiry growth QoQ
New regional buyers
LinkedIn InMail open rate