Trexova Builds a Global Wellness Tourism Pipeline With 3,400 Leads and 36% Conversion

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Situation

Trexova is a global wellness tourism portal launching into a category with low awareness and high purchase consideration. The challenge was to build brand recognition, attract qualified intent traffic, and generate bookable leads from zero — in a sector where traditional travel and wellness brand marketing rarely produce attributable results.

Intervention

MagicWorks combined brand positioning work with performance marketing across Google Search, Meta, and SEO. We built the brand voice and content architecture alongside the performance layer, ensuring that early SEO and paid traffic landed on pages built to convert. The content strategy answered the pre-purchase questions of wellness-motivated travellers, increasing organic authority quickly.

Result

In Year 1, Trexova generated 3,400+ qualified leads with a 36% lead-to-conversion rate — significantly above category benchmarks. Regular SEO lead flow started arriving within three months of launch, reducing dependence on paid spend over time.

3,400+

Qualified leads in Year 1

36%

Lead-to-conversion rate

3 months

Time to first SEO leads

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