Pillar 02 · Commerce

Stores built around the buying journey, not just the catalogue.

We build online stores designed to sell. AI-native commerce on Next.js for businesses with ambitious roadmaps, or WooCommerce for simpler catalogues, both with payments, tracking, and an AMC tail built in.

Ambitious roadmap

AI-native (Next.js)

Simpler catalogue

WooCommerce

Includes

Payments & checkout

Post-launch

Optional Web AMC


Two honest options.

We recommend the build that fits your roadmap, not the one that is easiest to sell.

For ambitious roadmaps

AI-native commerce.

Next.js with a commerce backend, personalised recommendations, intelligent search, and the speed to pass Core Web Vitals. For stores that expect to scale, add AI features, or need a storefront that earns organic search as aggressively as it converts paid traffic.

For simpler catalogues

WooCommerce.

A curated WooCommerce build for businesses with straightforward catalogue and fulfilment needs. Reliable, well-supported, and the right tool when the extra complexity of an AI-native build is not justified.

What is included

Storefront designed around the buying journey, not just the catalogue

Product and catalogue setup

Payments and checkout optimised to convert

AI-native option: personalised recommendations and intelligent search

WooCommerce option for simpler catalogues

Analytics and conversion tracking from day one

Web AMC retainer available post-launch

Common questions

Which platform: AI-native, WooCommerce, or custom?

We recommend based on your roadmap. WooCommerce suits simpler catalogues with standard needs. An AI-native build on Next.js suits ambitious, scaling stores that need personalisation, fast performance, and intelligent search.

Can you migrate my existing store?

Yes, including catalogue, customers, and order history, with care to preserve SEO and URL structure so rankings carry over.

Do you handle payments and checkout?

Yes, including payment gateway integration and a checkout flow built to minimise drop-off and convert.

Who maintains the store after launch?

Our Web AMC retainer covers ongoing maintenance for stores we built: security patches, platform updates, content changes, and performance upkeep.


Build a store designed to earn traffic and convert it.

Tell us about your catalogue and roadmap and we will recommend the right build — honestly, not based on what is easier to sell.

  • We respond within one working day
  • Payments, checkout, and analytics included from day one
  • AI-native by default from June 2026