Pillar 02 · Ongoing
Keep the site we built fast, secure, and current.
Web AMC is an optional monthly retainer for sites MagicWorks built. It covers uptime monitoring, security patches, content updates, and for AI-native builds, LLM cost management and model upgrades as the technology evolves.
Engagement
Monthly retainer
Eligibility
MagicWorks-built sites
AI-native extra
LLM cost management
Required?
Optional but recommended
What is included.
Everything needed to keep a live site healthy. AI-native sites get an additional layer to manage the evolving LLM layer.
Uptime monitoring: alerts before visitors notice a problem
Security patches and platform updates
Content updates and editorial changes
Performance and load-time upkeep
For AI-native builds: LLM cost management and model upgrades
The quality boundary
We maintain what we built. Deliberately.
New AMC is for MagicWorks-built sites. That boundary exists because proper maintenance requires deep knowledge of how the site was built. Taking on any site from any source would compromise the quality of care we can provide. For performance or conversion fixes on a site built elsewhere, our Site Performance & Conversion service in Digital Marketing covers that scope.
Common questions
Do you maintain sites you did not build?
New AMC engagements are for sites we built. For a site built elsewhere that needs performance or conversion fixes, our Site Performance & Conversion service in Digital Marketing handles that.
What is different about maintaining an AI-native site?
An AI-native site adds LLM cost management and model upgrade planning on top of the usual monitoring, patches, and content updates. As models evolve, the AI features need to be kept current.
Is AMC required after a build?
It is optional, but recommended. Without ongoing maintenance a site degrades: security vulnerabilities accumulate, performance slips, and content becomes stale.
How is AMC priced?
A fixed monthly retainer, scoped to the site's complexity and the volume of expected content and maintenance tasks. Final pricing is set at launch handover.
Keep your MagicWorks site fast, secure, and current.
Tell us about the site we built for you and we will scope an AMC retainer that fits its complexity and your expected maintenance volume.
- ✓We respond within one working day
- ✓LLM cost management included for AI-native sites
- ✓AI-native by default from June 2026