Pillar 02 · Flagship Build
Websites that work, not just sit there.
An AI-native website is built on Next.js with an LLM-backed backend and a headless CMS, with intelligent features (chat that qualifies leads, smart search, personalisation) built in from the start. It is our default for all new builds since June 2026, and the kind of site a competitor cannot copy without significant rework.
Stack
Next.js + LLM backend
CMS
Sanity / Payload / Strapi
Timeline
8 to 16 weeks
Default since
June 2026
Why AI-native
A site built to compound, not just launch.
Most agencies hand you a brochure site. An AI-native build has intelligent features that learn from visitors: a chat agent that qualifies leads while you sleep, search that surfaces the right content, and personalisation that shows each visitor what is relevant to them. The site gets more useful over time, not more stale.
WordPress (typical agency)
Static, plugin-dependent, ages fast
AI-native (our default)
Intelligent, fast, compounding
What every build includes.
The same technical foundation on every project. AI features are scoped per build; the stack and quality baseline are not negotiable.
Next.js front-end: React, Tailwind, mobile-first
LLM-backed backend with edge functions for speed
Headless CMS (Sanity, Payload, or Strapi, chosen per project)
AI chat agents that qualify leads 24/7
Intelligent search, content personalisation, recommendations
Conversational lead capture built into the site structure
SEO and AEO foundation with structured data throughout
Passes Core Web Vitals (LCP, INP, CLS), green on launch
How a build runs.
Discovery and scope
Business goals, user journeys, AI features, and technical requirements. A clear written scope in five working days.
Design and build
Brand-aligned design, Next.js build, CMS setup, AI feature integration, QA and device testing.
Launch and AMC
Staged launch, performance verification, team handover, and optional Web AMC retainer.
Common questions
What is an AI-native website?
An AI-native website is a site built on a modern stack (Next.js with an LLM-backed backend and a headless CMS) with intelligent features such as chat, smart search, personalisation, and conversational lead capture built in from the start, rather than added later as plugins.
Do I need AI features to choose this stack?
No. The stack gives you speed, strong SEO foundations, and easy content management even without heavy AI. For a simple brochure site, WordPress is still an option.
Do you still build WordPress sites?
Yes, on request, for simple brochure sites or when you specifically require WordPress. AI-native is our default for all other builds from June 2026.
How long does an AI-native build take?
Typically 8 to 16 weeks from kick-off to launch, depending on scope, number of AI features, and content readiness.
Start the conversation about your AI-native build.
Tell us about your project and we will outline the scope, timeline, and which AI features would earn their place in your build.
- ✓We respond within one working day
- ✓Written scope delivered within five working days of kick-off
- ✓AI-native by default from June 2026